Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
Marcella’s Accelerates Growth with Intentional Affluent Focus
When you’re ready to take your business to the next level, it’s crucial that you not only understand where you are at present—what’s working, what’s not—but also what you’d like your business to become. Having a clear vision of where you want your company to be is...
Do High-End Homeowners “Get” Your Brand?
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
The Hidden Gems in Online Search Advertising
When everyone in the premium and luxury appliance industry is seeking the same customers, it can be hard to stand out among your competition. But by tapping into the power of online search advertising, your business can rise above the noise and more easily and...
Find Your Audience to Maximize Growth
In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...
Enhance Your Affluent Strategy with Online Advertising
The advertising landscape has changed immensely in recent years, opening up new opportunities for appliance dealers to reach their most valuable audience. From manufacturer funding to promotional budgets, options to increase brand awareness and sales abound. But if...
How Will AI Impact High-End Appliance Marketing?
Artificial intelligence (AI) is here to stay, and it will absolutely impact your business if it hasn’t already. While machine learning has been used for a wide range of business functions for quite some time, a new form of AI known as generative AI was introduced to...
5 Simple Steps to Secure More Ad Funds
As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...
Quick Upgrades to Appeal To Affluent Buyers
The Affluent Audience™ isn’t looking for the lowest price—they’re looking for confidence, expertise, and a brand that aligns with their expectations. If your business still relies on discount-driven messaging or lacks a strong luxury presence online, you could be...
The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)
Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...
How to Accelerate Growth in Slower Times
It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...
When Manufacturers Dictate Your Future
Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...
Why the State of the Premium and Luxury Appliance Industry Looks Bright
The National Kitchen and Bath Association (NKBA) is the leader in industry news, education, and trend predictions. Hence, it was not surprising that when the association predicted a slight kitchen and bath revenue decline in 2023, the numbers panned out and indeed...
Elevate Your Profits: A Shift Towards Premium and Luxury Brands
Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...