Your Future.
Your Path to Smarter Growth.
You’re Not Like Other Dealers. Your Growth Plan Shouldn’t Be Either.
You’re Not Like Other Dealers. Your Growth Plan Shouldn’t Be Either.
Growth doesn’t happen by chance—it happens by choice. Forward-thinking dealers are taking control of their future by walking away from low-margin business and experiencing higher profits by targeting their Affluent Audience™.
The SMARTER GROWTH™ Program is available exclusively to independent dealers ready to focus on their most profitable audience.
Schedule a conversation with our team, and we will answer your questions and help you determine which level best fits your growth timeline, team involvement, and program support.
The SMARTER GROWTH Program is designed exclusively for independent appliance dealers who are ready to elevate their business strategy, boost profit margins, and create lasting, sustainable growth.
Phase One lays the foundation for everything that follows—aligning your brand, marketing, and sales strategy for maximum impact. Choose the level that matches your goals and how fast you want to accelerate. Whether you’re building momentum or ready to scale quickly, SMARTER GROWTH is your path forward.
Affluent
Starter™
For Dealers Who Want to Win with the Affluent Audience
The Affluent Starter unlocks the potential of the Affluent Audience through hyper-targeted digital advertising in our Self Promotion Search Campaign.
This foundational package equips you with the tools, insights, and support to align your brand with the expectations of premium and luxury buyers. With membership in a Dealer’s Mastermind Group, two annual Affluent Advisor meetings, and Affluent Acceleration Training materials—including videos, leader guides, and handouts for your team—you’ll set your business on the path to growth.
Affluent
Pro™
For Dealers Who Are Serious About Scaling with the Affluent Audience
The Affluent Pro level accelerates your presence and performance in the premium and luxury market. Building on the foundation of a hyper-targeted Self Promotion Search Campaign, this level adds a Self Promotion Social Campaign that positions your brand with high-end homeowners on Meta.
With four annual Affluent Advisor meetings and continued access to exclusive insights and analytics, Affluent Pro empowers you to take control of your brand’s visibility and relevance in the luxury space.
Affluent
Expert™
For Dealers Committed to Dominating the Affluent Audience
The Affluent Expert is for dealers who are all-in on becoming the go-to destination for premium and luxury appliances in their market. In addition to advanced digital campaigns across Search and Social, this level delivers the highest level of personalized strategy and support—including monthly meetings with your Affluent Advisor and an in-person visit to your showroom.
Affluent Expert gives you a clear advantage in the race to earn trust, visibility, and long-term loyalty from the most valuable consumers in your market.
Following the SMARTER GROWTH Program, five dealers saw a YoY sales increase of as much as 50% for a top luxury brand in 2024.
Feature Comparison
|
|
Affluent Starter™ |
Affluent Pro™ |
Affluent Expert™ |
|---|---|---|---|
Self Promotion Search Campaign For Affluent Consumers |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Brand Experience Inventory to assess the alignment of your brand with your Affluent Audience |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Premium & Luxury Funded Advertising Evaluation |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Ad Fund Surge System with guidance on how to secure more funds |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Digital Campaign Pitch Decks you can utilize to increase co-op fund support |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Access to market-exclusive promotional tools at additional costs |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Dealer's Mastermind Group Membership |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Acceleration Training with monthly videos, leader guides, and team handouts |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Audience Opportunity Map based on research of your local market |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Quarterly Campaign Reviews plus 24/7 access to Campaign Analytics |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Advisor Meetings (Annually) |
Affluent Starter™2 |
Affluent Pro™4 |
Affluent Expert™12 |
Self Promotion Social Campaign For Affluent Consumers |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
On-site Affluent Advisor Visit To Your Showroom (2 days) |
Affluent Starter™
|
Affluent Pro™
|
Affluent Expert™
|
Curious but cautious? You’re not alone.
When one of our (now happily semi-retired) clients—a high-end independent dealer with 20+ years of experience—first heard about SMARTER GROWTH, his questions sounded a lot like yours might right now:
Is this really a fit for my business?
What’s the investment?
What kind of return can I expect—and how long will it take?
If you’re asking the same questions, that’s a good sign. The next step is simple: let’s talk.