Unlock Substantial High-end Appliance Growth
The Affluent Audience Is Growing —Is Your Strategy?
You’re stuck. Restricted by outdated strategies and surrounded by barriers to premium growth. But with 36% of U.S. households now considered mass affluent or high-wealth, the opportunity to grow in the premium and luxury appliance market is unprecedented.
Here’s the reality:
✔️ Most independent dealers still rely on referrals for high-end sales.
✔️ Proven marketing strategies for premium growth are virtually non-existent.
✔️ The appliance industry’s current marketing approach doesn’t attract the Affluent Audience.
Watch this video to see just how big your opportunity is.
Stop relying solely on referrals to grow your business.
The appliance industry tells you to build relationships with builders and designers and hope the referrals follow. It’s the playbook most independent dealers have followed for decades. But beyond that? There’s no widely adopted, proven strategy for driving high-end growth.
Is that really control—or just chance?
Are you growing profits—or just cutting costs?
The race to the bottom is unsustainable—and it’s holding you back. With 25 million millionaires in the U.S., there’s a better way. Dealers who shift their focus to the Affluent Audience are seeing unprecedented growth and higher margins. Real profit begins when you take control of your strategy.
Our dealers are proving it every day.
Market domination doesn’t happen overnight—but it can start in 90 days.
Achieving consistent high-end growth takes more than sales events and trade pro relationships. What’s required is a long-term strategy: one that includes targeted advertising, consistent brand positioning, and a proven approach specifically designed to reach the Affluent Audience.
Start by talking to an expert.
Reach New Levels of Growth and Profitability
Our dealers consistently blow past industry norms for growth when they embrace marketing solutions designed to engage their Affluent Audience.
Partner With the Affluent Audience Experts
Most dealers don’t know where to start when it comes to reaching their Affluent Audience. Our solutions can complement – and not compete with – your existing mass-market campaigns. We promise dealers a world-class experience with industry experts who specialize in the Affluent Audience. And when dealers embrace our solutions, we guarantee results in record time.
Partner With the Affluent Audience Experts
Most dealers don’t know where to start when it comes to reaching their Affluent Audience. Our solutions can complement – and not compete with – your existing mass-market campaigns. We promise dealers a world-class experience with industry experts who specialize in the Affluent Audience. And when dealers embrace our solutions, we guarantee results in record time.
Are you relying solely on manufacturer funds?
Manufacturer funds ebb and flow, which makes it impossible to have a consistent presence with your Affluent Audience. An ongoing Hyper-Targeted Search Campaign is an easy and smart investment.
Learn More
Are you wasting money on the wrong audience?
Make sure your premium and luxury manufacturer funds are reaching the right segment of your market. Social Media Ads crafted to inspire and hyper-targeted to your Affluent Audience will deliver.
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Is your brand connecting with your ideal audience?
Your brand is more than your logo. Your branding sets the tone for how your Affluent Audience perceives you. As your business evolves, so should your brand.
Learn More
Where We Came From
Riley & You is a branding and marketing company founded 15 years ago by Chris Riley. One of our earliest clients was a locally owned appliance dealer looking to grow its market share with an Affluent Audience. By adopting a more progressive approach and focusing on lifestyle marketing, Riley & You quickly became recognized as an innovative marketing team hyper-focused on creating top-of-the-line branding and campaigns for premium and luxury appliance dealers.
Realizing that the successful solutions we’ve built for clients could help dealers across the country reach their Affluent Audience and grow their market share – and their profitability – Chris and his team formed AffluentBridge in 2022.
A Bridge to Growth and Profitability
At AffluentBridge, we help high-end appliance dealers dominate Affluent Market Growth. Industry-driven mass advertising tactics won’t connect and capture the Affluent Audience. With 15 years of experience in the industry, our team of experts has built a proven, hyper-targeted growth system that engages this niche target market and consistently positions dealers to blow past industry norms and competitors.
I give Chris and his team my annual marketing budget, and each year they create a plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying within budget.
Russell Greer
