Connecting You To Ideal Audiences

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Build a Bridge to Your Ideal Audience

As a local appliance dealer, your ideal audience is the one that offers the best opportunity for growth. Sales of premium and luxury brands deliver higher margins and larger orders. So it makes sense that when you focus on reaching an affluent audience, you create the possibility of greater profitability.

In our 14+ years of working with premium and luxury appliance dealers, we’ve seen dealers consistently experience better-than-industry-average growth when they embrace marketing solutions designed to engage their affluent audience.

Take care of your business first.

Show us a growing, healthy business, and we’ll show you a business willing to invest in itself. Relying on manufacturer funds means your advertising is at the mercy of quarterly accrual cycles. An annual self-promotion campaign specifically designed to reach your affluent audience is simple, inexpensive, and provides a consistent presence with high-income homeowners in your market.

How to Invest in Growth

Make smarter decisions with your manufacturer funds.

Let’s be honest: you don’t have time to think about how to strategically spend the few thousand dollars your rep just told you you’ve accrued. But those few thousand dollars across all your high-end brands add up. Without a plan, you may be leaving tens of thousands of marketing dollars on the table each year. Our system dramatically simplifies the process and strengthens your relationship with your best manufacturers.

SEE WHAT SMARTER LOOKS LIKE

Your first impression is everything.

Your brand is your first impression, your calling card … your everything. Because it’s such an important part of your company’s success story, your branding must accurately reflect what buyers can expect when working with you. From logo redesigns and refining your brand’s presentation to completely reinventing your showroom experience, our branding team can reshape your everything for greater growth.

CHECK OUT BRANDING AT WORK

Dealer Self-Promotion
Funded Advertising
Dealer Branding

Take care of your business first.

Show us a growing, healthy business, and we’ll show you a business willing to invest in itself. Relying on manufacturer funds means your advertising is at the mercy of quarterly accrual cycles. An annual self-promotion campaign specifically designed to reach your affluent audience is simple, inexpensive, and provides a consistent presence with high-income homeowners in your market.

How to Invest in Growth

Make smarter decisions with your manufacturer funds.

Let’s be honest: you don’t have time to think about how to strategically spend the few thousand dollars your rep just told you you’ve accrued. But those few thousand dollars across all your high-end brands add up. Without a plan, you may be leaving tens of thousands of marketing dollars on the table each year. Our system dramatically simplifies the process and strengthens your relationship with your best manufacturers.

SEE WHAT SMARTER LOOKS LIKE

Your first impression is everything.

Your brand is your first impression, your calling card … your everything. Because it’s such an important part of your company’s success story, your branding must accurately reflect what buyers can expect when working with you. From logo redesigns and refining your brand’s presentation to completely reinventing your showroom experience, our branding team can reshape your everything for greater growth.

CHECK OUT BRANDING AT WORK

Capture and Retain More High-income Homeowners & Trade Pros

Our custom marketing solutions are built on over a decade of success helping premium and luxury appliance dealers grow their affluent audience.

planning

Stop Wishing for Success and Start Planning

Most dealers don’t know where to start when it comes to reaching their affluent audience. As high-end appliance industry specialists, we’ve been helping dealers capture and retain their affluent audience for over 14 years. Our proven solutions can help you avoid wasting time, energy, and money on strategies that don’t work.

Stop Wishing for Success and Start Planning

Most dealers don’t know where to start when it comes to reaching their affluent audience. As high-end appliance industry specialists, we’ve been helping dealers capture and retain their affluent audience for over 14 years. Our proven solutions can help you avoid wasting time, energy, and money on strategies that don’t work.

Funding Advertising

Are you relying solely on manufacturer funds?

Manufacturer funds ebb and flow, which makes it impossible to have a consistent presence with your affluent audience. An ongoing High-End PPC Campaign is an easy and smart investment.

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Funding Advertising

Are you wasting money on the wrong audience?

You need to know your premium and luxury manufacturer funds are reaching affluent buyers. Hyper-targeted campaigns crafted to inspire high-income homeowners can deliver the right audience.

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Funding Advertising

Is your brand connecting with your ideal audience?

Your brand is more than your logo. Your branding sets the tone for how your ideal audience perceives you. As your business evolves, so should your brand.

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Chris Riley

Where We Came From

Riley & You is a branding and marketing company founded 15 years ago by Chris Riley. One of our earliest clients was a locally owned appliance dealer looking to grow its market share with an affluent audience. By adopting a more progressive approach and focusing on lifestyle marketing, Riley & You quickly became recognized as an innovative marketing team hyper-focused on creating top-of-the-line branding and campaigns for premium and luxury appliance dealers.

Riley & You
Realizing that the successful solutions we’ve built for clients could help dealers across the country reach their affluent audience and grow their market share – and their profitability – Chris and his team formed Affluent Bridge in 2022.

A Bridge to the Future

The goal of Affluent Bridge is to make it easy for dealers to utilize proven marketing systems to grow their premium and luxury appliance business. Our hyper-targeted advertising campaigns and tailored branding solutions have helped dealers like you build a bridge to steady growth and higher profitability.

When you work with the marketing professionals at Affluent Bridge, you get a team of specialists with a deep knowledge of the high-end appliance industry, proven success engaging the affluent audience, and an understanding of the unique needs of local appliance dealers.

I give Chris and his team my annual marketing budget, and each year they create a plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying within budget.

Russell Greer

Friedman's Appliances