When you receive manufacturer funds, you can’t just throw mud at the wall to see what sticks. You must spend smarter. That means identifying clear goals and employing a strategic plan to achieve them. By demonstrating your ability to capture your ideal audience through smart spending, you’ll strengthen your relationship with manufacturers and become the ideal candidate for more funds.
Case in Point: ADU
ADU is a family-owned dealer with eight locations in the northeastern United States.
The Challenge: The COVID pandemic brought in-store events to a halt, which suddenly — and severely — limited ADU’s ability to engage their audiences.
The Solution: ADU instead engaged Chris and his team to create highly targeted digital campaigns to reach ADU’s affluent audience through the use of manufacturer funds. By helping to obtain pre-approval from the manufacturer and also providing easy-to-download post-campaign reports, their turnkey approach put ADU’s manufacturer funds to use in new and reimagined ways. This allowed ADU to continue interacting with their target audiences in a way that worked with that historic point in time. Now, post-pandemic, ADU continues to prioritize manufacturer funded digital advertising in their overall marketing approach.
Our company has been working with Chris and his team for over a year and we feel they are the best advertising/business management company we have ever worked with. They are professional and amazing at advertising. The quality of their content is fantastic and really speaks to our clients. They understand us in a way that few people do. They customize every piece to fit our company while working with our vendors so that we spend less time with paperwork. I recommend them highly!
Christy Oliff-Ellis, VP of Marketing