Dealer Self-Promotion
Lay the Foundation for Growth
For dealers to increase sales and profits with their Affluent Audience™, they must create a consistent online presence for their brand. They can’t rely solely on manufacturer funds. An ongoing Self-Promotion campaign that is hyper-targeted to reach high-end homeowners positions your brand for market dominance with premium and luxury appliances.
Case in Point: Marcella’s Appliance Center
The Challenge: Since its inception, Marcella’s has prided itself on having a highly experienced and knowledgeable staff that sells one of the largest selections of appliances in the region. Thanks to their solid reputation and accessibility for all budgets, they had no problem drawing in mass-market consumers. Still, they struggled to reach their Affluent Audience and move high-end appliances.
The Solution: The marketing experts at AffluentBridge™ set to work crafting an affluent marketing plan that utilizes proven strategies with a hyper-targeted focus on the high-end consumer. The results have been eye-opening for Marcella’s as they’ve enjoyed a felt impact on their bottom line.
Chris and his team at AffluentBridge are true specialists in marketing to the affluent homeowner and the challenges it can pose. Through hyper-targeted strategies and campaigns, they have helped us accelerate our sales growth of premium appliance brands to high-end customers. Thanks to this partnership with AffluentBridge, our company now has a stronger plan for growth with the addition of the Affluent strategy to our current marketing plan.
Nick Madelone, Marketing Director
