Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...
Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...
The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...
No matter what's happening in the market, the affluent audience will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...
While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...
Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...
The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...
No matter what's happening in the market, the affluent audience will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...
Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
