online advertising Archives

#online advertising

Why Investing in Your Business First Is Key to Market Domination

Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...

The Ad Investments That Clearly IMPACT High-End Growth

Dealer Strategies That Work

Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...

The Hidden Gems in Online Search Advertising

Digital Marketing Secrets

When everyone in the premium and luxury appliance industry is seeking the same customers, it can be hard to stand out among your competition. But by tapping into the power of online search advertising, your business can rise above the noise and more easily and...

Online advertising for affluent audience

Enhance Your Affluent Strategy with Online Advertising

Digital Marketing Secrets

The advertising landscape has changed immensely in recent years, opening up new opportunities for appliance dealers to reach their most valuable audience. From manufacturer funding to promotional budgets, options to increase brand awareness and sales abound. But if...

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

How Apple’s iOS Updates Are Affecting Online Advertising

Trends To Watch

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

Key Takeaways from an Unpredictable Year

Adapting To Change

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

Building In-Person Connections With Digital Strategy

Capturing The Affluent Audience

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers

Digital Marketing Secrets

We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get...

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