Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds?
While it’s important to showcase your premium and luxury brands, an often overlooked strategy is proving to be even more impactful in reaching the Affluent Audience™: Self-Promotion Campaigns. Investing in advertising that highlights your business and brand—rather than just the brands you carry—is a game-changing move for dealers wanting to dominate their local luxury market.
Why Self-Promotion Matters
The luxury consumer is unique. Affluent consumers are not just looking for top-tier products; they are searching for a premium buying experience. To dominate their market, dealers must invest in a consistent online campaign highlighting their team’s expertise and the high-end customer experience they offer. That message resonates with the Affluent Audience and distinguishes you from competitors. Instead of being just another retailer carrying the same luxury brands, you position yourself to be a trusted name that stands out in the consumer’s minds.
Our dealers’ campaigns dominate their local luxury search market within the first 90 days. This visibility translates directly into increased foot traffic, online engagement, and ultimately, more luxury sales.
Results That Speak for Themselves
What might surprise many dealers is how powerful these campaigns can be when done with intention. With our understanding of the Affluent Audience and the data and insights gleaned from multiple markets, we have fine-tuned our Self-Promotion Campaign solution to reach the dealer’s Affluent Audience and grow their market share. And it’s proven to work over and over again. Our dealers’ campaigns dominate their local luxury search market within the first 90 days. This visibility translates directly into increased foot traffic, online engagement, and ultimately, more luxury sales.
A Strategy Designed for Long-Term Success
Our Self-Promotion Campaigns are the foundation of a proven Affluent Audience Advertising Strategy for premium and luxury dealers. Many dealers make the mistake of relying solely on manufacturer funds for their advertising. Our dealers who understand that that’s not enough are growing their luxury sales and building a thriving business by investing in advertising for themselves first.
Ready to invest in your business with a Self-Promotion Campaign designed to grow your Affluent Audience? We’d be happy to show you what that could look like.