As we move through Q2, it’s clear that market conditions are changing. Tariff announcements have introduced new uncertainty across the industry, but our dealers aren’t panicking. They’re leaning into what they know works: proven strategies, a focus on the Affluent Audience, and a calm, confident approach to growth. Their performance in Q1 shows what’s possible when luxury-focused strategies are applied consistently and purposefully.

A Confident Start to 2025

One of our long-standing dealers followed up a strong 2024 with a 30% increase in Q1 of this year. Their continued growth reflects what we’ve seen repeatedly: when dealers stay focused on long-term goals and resist the urge to chase short-term reactions, they win.

Strategic Targeting Drives Luxury Brand Growth

Another dealer—who has long positioned Thermador as a leading luxury brand—took their commitment to the next level. After over a year of hyper-targeted advertising aimed at the Affluent Audience, their Q1 results speak for themselves: 300%+ growth in their top luxury brand. That success wasn’t the result of a quick pivot. It was a long-term investment in the right message, delivered to the right audience.

Southeast Dealer Surges Ahead

In the Southeast, one dealer capped off a record-setting 2024 with an even stronger Q1: 38% year-over-year growth. Their top luxury brand grew by 54% in Q1—proof that a disciplined strategy beats a knee-jerk reaction every time.

Growth and Margin: A Powerful Combination

Another dealer in the Southeast continues to show what’s possible when strategy meets long-term discipline. They’re registering consistent double-digit growth with 32% gross margins, showing that sustainable success comes from staying focused on the fundamentals—even when the market feels shaky.

Key Takeaways for Dealers:

• Momentum builds over time. Dealers seeing the most impressive numbers have laid the groundwork for months—if not years. Consistency and focus pay off.
• Focus on the Affluent Audience. Mass market messaging won’t drive premium sales. Dealers who position themselves clearly with affluent shoppers stand out.
• Partnership matters. When dealers intentionally engage with AffluentBridge and treat us as a strategic partner—not just a service vendor—they gain access to deeper insights and a more tailored path to success.

The landscape may be shifting, but our dealers are holding steady. They’re focused and confident, proving that growth is possible even amid market disruptions when anchored to the right strategy.

Want to talk about how to build your growth plan? Let’s connect.