Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
Luxury Home Sales Will Continue in 2023 (and What That Means for You!)
With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...
2023 Affluent Audience Trends for High-End Appliance Dealers
Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...
Create Repeat Customers: Close Your Marketing Loop
When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...
How to Attract the Affluent Buyer
While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...
Adjusting Your Sales Funnel for an Affluent Audience™
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
The High-End Appliance Audience Has Changed—Here’s How
Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...
Marcella’s Accelerates Growth with Intentional Affluent Focus
When you’re ready to take your business to the next level, it’s crucial that you not only understand where you are at present—what’s working, what’s not—but also what you’d like your business to become. Having a clear vision of where you want your company to be is...
Do High-End Homeowners “Get” Your Brand?
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
The Hidden Gems in Online Search Advertising
When everyone in the premium and luxury appliance industry is seeking the same customers, it can be hard to stand out among your competition. But by tapping into the power of online search advertising, your business can rise above the noise and more easily and...
Find Your Audience to Maximize Growth
In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...
The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)
Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...
How to Accelerate Growth in Slower Times
It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...
The Ad Investments That Clearly IMPACT High-End Growth
Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...