Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
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On Valued but Borrowed Time
The years of experience in your sales force can be a key component to the success of your premium retail business. We repeatedly entrust the most important relationships to the most seasoned, proven professionals on staff. It’s no secret that the results of this...
Working Smarter and Staying Ahead: Know Your Customers
Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your...
Working With Designers: Making the Right Match Inside Your Sales Team is Crucial
Having provided marketing services to premium appliance dealers for over a decade, we’ve met and worked with many sales professionals over the years. Inside the appliance showroom, team members often earn a reputation for their different strengths. One we are commonly...
Video Appointments for the High-End Sale
This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...
Building In-Person Connections With Digital Strategy
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
Grow Your High-End Business With Email Marketing
At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...
Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers
We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get...