Discovering that video and images are the magnet in today’s world of advertising and social media can be a surprise to some. When you’re an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don’t embrace it.
Since video and powerful visuals are not going away but are increasingly in demand from all types of consumers, we recommend learning the art of good images first. You can tackle the video investment and commitment of time filming later in your journey. Here are 10 things to consider in the creation and use of quality images to show off your work.
- Photography from manufacturers does not tell your story completely.
- Find your best delivery and installation crew members and equip them with a great smartphone.
- Show your D & I crew what types of shots are ideal (even installation images are worth it).
- Pick four delivery and installation projects that are stunning for shots.
- Use these images in your social media posts regularly and talk about the project; tell a story.
- Make sure you share these posts with your manufacturer reps and their managers.
- Reward D & I crew members who strive to do this well and consistently.
- Set aside one day each year (in the spring when the weather is ideal for a photoshoot) for your team.
- Rethink your presentations on your website—add these images and stories to your key pages.
- When you’re ready, choose a top install project, bring in a professional photographer, and get a release to have the photos shared between you and your builder/remodeler client.
When Photography Is Done Well
It is rare when we come across a set of photographs that are not only well-done but look better than what we get from manufacturers. This high-end remodeling client brings in a professional photographer to capture multiple completed projects each year. The recent refresh of their website showcases their commitment to photography excellence. When you look at their site, note that every photo is from their photo shoots. Their advertising budgets are not massive; they just know how to make their work look stunning.
How to Start Tomorrow
Photography and videography for your brand are a worthwhile commitment that will attract consumers and grow your business substantially. Business owners who find media management a daunting task can access free resources on photo and video creation online. They may also research brands with a strong media presence and draw inspiration from their photos and videos. Most business owners have all the resources and help they need in front of them but struggle to take initiative. The most important factors in video and photo creation are proactivity and confidence. These factors, alongside a strong media presence, separate you from your competitors, differentiating the good from the great.