Luxury isn’t just about status—it’s about experience. Today’s homeowners are investing in premium appliances not as indulgences but as essentials for the lifestyle they want. Whether it’s a pro-style range with restaurant-quality performance, a built-in refrigerator that blends seamlessly into custom cabinetry, or a precision steam oven that transforms cooking at home, high-end appliances are becoming the gold standard for those who expect more from their living spaces.

The U.S. Market for Luxury Appliances Is Expanding

The demand for premium appliances isn’t slowing down. In a recent market trends report from Morder Intelligence, the North American luxury appliance market is projected to reach $36.5 billion by 2030, growing at a 5.12% compounded annual Growth Rate (CAGR) from 2025 to 2030. Affluent homeowners are driving this growth, prioritizing kitchen and home upgrades that align with their lifestyle.

This trend isn’t happening in a vacuum. According to Kitchen & Bath Design News, home remodeling and new construction are expected to increase in 2025. When the economy fluctuates, one thing remains true: the Affluent Audience™ is insulated from market swings. They make purchase decisions based on quality, design, and performance—not price sensitivity.

Aspiration Drives Growth

Affluent homeowners aren’t just buying appliances—they are striving to create a lifestyle they see online and curating experiences in their homes. The shift toward premium appliances is fueled by:

•  The Kitchen as a Statement Space – The kitchen has evolved into a home’s centerpiece, where high-end appliances elevate both function and aesthetics. Flush installation, custom paneling, and pro-style performance are must-haves for today’s luxury kitchens.
• Smart Technology & Seamless Living – From AI-driven ovens that perfect every recipe to app-controlled refrigeration, top-tier appliances integrate effortlessly into busy lifestyles.
• Sustainability & Efficiency – Luxury brands lead in energy-efficient innovations, with induction cooking, eco-friendly refrigeration, and long-lasting materials designed for both performance and sustainability.
• Long-Term Value & Investment – Premium appliances aren’t just purchases; they’re investments that enhance daily life, increase home value, and stand the test of time.

What This Means for Appliance Dealers

For independent dealers, the message is clear: the opportunity to capture the Affluent Audience has never been greater. As premium and luxury appliances become the preferred choice for more homeowners who seek a high-end experience in their kitchen, dealers who understand this shift—and know how to capture and retain luxury buyers—will continue to gain market share.