target audience Archives - AffluentBridge

#target audience

Why the State of the Premium and Luxury Appliance Industry Looks Bright

The National Kitchen and Bath Association (NKBA) is the leader in industry news, education, and trend predictions. Hence, it was not surprising that when the association predicted a slight kitchen and bath revenue decline in 2023, the numbers panned out and indeed...

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

Marcella's Appliance Center Clifton Park Store Front

Transforming a New High-End Showroom with SMARTER GROWTH Strategies

Dealer Success Stories

Overview Marcella’s Appliance Center has been a trusted name in appliance sales and repair since 1957. Based in New York’s Capital District, the family-owned business has grown from a single-store operation in Schenectady to include a second location in Clifton Park....

Find Your Audience to Maximize Growth

Dealer Strategies That Work

In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

Young family in luxury kitchen setting with laptop on the counter

The High-End Appliance Audience Has Changed—Here’s How

Adapting To Change

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

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