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In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...
This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...
The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
