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Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...
