When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
Elmira Stove Works: A Successful Rebranding Story
Based in Ontario, Canada, Elmira Stove Works manufactures and sells high-end appliances with classically crafted, time-honoured designs. With hands-on attention to detailed manufacturing, Elmira Stove Works has earned a reputation for unmatched customization and style among homeowners and kitchen designers worldwide.
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Do High-End Homeowners “Get” Your Brand?
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
Elmira Stove Works: A Successful Rebranding Story
Based in Ontario, Canada, Elmira Stove Works manufactures and sells high-end appliances with classically crafted, time-honoured designs. With hands-on attention to detailed manufacturing, Elmira Stove Works has earned a reputation for unmatched customization and style among homeowners and kitchen designers worldwide.
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Do High-End Homeowners “Get” Your Brand?
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
Elmira Stove Works: A Successful Rebranding Story
Based in Ontario, Canada, Elmira Stove Works manufactures and sells high-end appliances with classically crafted, time-honoured designs. With hands-on attention to detailed manufacturing, Elmira Stove Works has earned a reputation for unmatched customization and style among homeowners and kitchen designers worldwide.
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...