Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
One Dealer’s Strategy For Survival Through COVID-19
Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...
Progressive Communication in Crisis
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business...
New Idea: Implementing Video Appointments
When you think about how to navigate the retail experience with customers while following the guidelines for social distancing, you have to consider things that are out of the box. Now might be the time to look at video appointments. We just walked through this...
Clear Communications to Consumers on Covid-19
None of us knows what the future holds, and while we hope and pray that things return to "normal" as soon as possible, nothing feels "normal" today. Acknowledging the unique circumstances as they are evolving, and addressing potential concerns of your clients is not...
Luxury’s Hot Sales Window
The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...
What Is the Perfect Premium/Luxury Brand?
Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
Building In-Person Connections With Digital Strategy
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
Grow Your High-End Business With Email Marketing
At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...
Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers
We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get...
Adjusting Your Sales Funnel for an Affluent Audience™
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
The High-End Appliance Audience Has Changed—Here’s How
Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...
Your Marketing Strategy: A Mid-Year Check-In
With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...