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Articles on Dealer Strategies That Work

The Audience Who Is Constantly Buying

The Audience Who Is Constantly Buying

Dealer Strategies That Work

No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session.

2023 Affluent Audience Trends for High-End Appliance Dealers

Dealer Strategies That Work

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

affluent couple at home

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

Adjusting Your Sales Funnel for an Affluent Audience

Dealer Strategies That Work

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

Dealer Strategies That Work

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

What Is Your Real Gross Margin Number?

What Is Your Real Gross Margin Number?

Dealer Strategies That Work

Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Dealer Strategies That Work

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

Dealer Strategies That Work

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

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5 Simple Steps to Secure More Ad Funds

Dealer Strategies That Work

As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...

Quick Upgrades to Appeal To Affluent Buyers

Dealer Strategies That Work

The Affluent Audience™ isn’t looking for the lowest price—they’re looking for confidence, expertise, and a brand that aligns with their expectations. If your business still relies on discount-driven messaging or lacks a strong luxury presence online, you could be...

affluent couple enjoying coffee

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

snail on the road with straight arrow

How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

Ad Investment concept

The Ad Investments That Clearly IMPACT High-End Growth

Dealer Strategies That Work

Having spent more than 14 years meeting premium and luxury appliance dealers throughout the United States, we have learned some pretty eye-opening findings when it comes to this specific type of dealers’ ad investments. More specifically, our experience has revealed...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

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growth

Scaling Luxury Sales: Lessons from a 10x Growth Story

Dealer Strategies That Work

The Challenge: Rapid Growth Without a Plan A Mid-South appliance dealer set out to increase their luxury kitchen sales, and the results were astounding—going from selling one or two Thermador kitchen packages a year to selling 11 in just six months. While the surge in...

team goals

Fueling Growth: The Impact of Getting Everyone Aligned for 2025

Dealer Strategies That Work

As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...

self promotion

Why Investing in Your Business First Is Key to Market Domination

Dealer Strategies That Work

Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...

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