At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...
If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing
We recently added several new writers to our team, and in doing so, we were very intentional in seeking out talent with a deep understanding of kitchen and interior design. One of them was even a kitchen designer in their previous professional life. Doing this brought...
3 Keys to the Rebranding Process
A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...
How to Plan for a Different Season of Growth
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
Progressive Communication in Crisis
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business...
Luxury’s Hot Sales Window
The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...
What Is the Perfect Premium/Luxury Brand?
Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...
Planning Marketing Funds Wisely with the Challenge of 2020
We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...
The Merry & Mindful Business Owner
As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...
How to Attract the Affluent Buyer
While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Your Marketing Strategy: A Mid-Year Check-In
With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...
What Is Your Real Gross Margin Number?
Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...
The Art of Connecting with Builders and Designers
Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)
Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...
Do High-End Homeowners “Get” Your Brand?
When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...
Find Your Audience to Maximize Growth
In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...