Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
When More Isn’t Better: The Value of Curating Your Inventory
Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...
When Manufacturers Dictate Your Future
Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...
Why the State of the Premium and Luxury Appliance Industry Looks Bright
The National Kitchen and Bath Association (NKBA) is the leader in industry news, education, and trend predictions. Hence, it was not surprising that when the association predicted a slight kitchen and bath revenue decline in 2023, the numbers panned out and indeed...
Elevate Your Profits: A Shift Towards Premium and Luxury Brands
Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...
5 Simple Steps to Secure More Ad Funds
As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...
The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)
Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...
Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson
For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...
Your End-Of-Year Campaigning Starts Now
July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...
When More Isn’t Better: The Value of Curating Your Inventory
Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...
When Manufacturers Dictate Your Future
Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...
When You’re Serious About Showing Off Your Work
Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...
Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson
For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...
Your End-Of-Year Campaigning Starts Now
July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...