Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
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Video Appointments for the High-End Sale
This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...
How to Plan for a Different Season of Growth
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
Take Back Control of Your Showroom
The crisis phase of the COVID-19 situation seems to be behind us. You’re now ready to take back control of your showroom and move forward from a business perspective, while still being sensitive to the changing situation, and in compliance with your local or state...
One Dealer’s Strategy For Survival Through COVID-19
Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...
Building In-Person Connections With Digital Strategy
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
Grow Your High-End Business With Email Marketing
At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...
Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers
We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get...