Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
How COVID-19 Is Impacting Home Design
Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...
Working Smarter and Staying Ahead: How to Sell to Different Customer Segments
This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...
Begin With The End In Mind
The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...
The Stress Is Real: Taking Extra Steps to Encourage Your Team
There's no denying the pandemic is taking a toll in a variety of ways. The most obvious, of course, is the health of people around the world who have contracted COVID-19. Statistics on illness and death have become ever-present in our newsfeeds. We can't ignore...
Working Smarter and Staying Ahead: Changes In Your Showroom
This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous post for Part 1. You know that your customer base is growing and changing, and the people...
On Valued but Borrowed Time
The years of experience in your sales force can be a key component to the success of your premium retail business. We repeatedly entrust the most important relationships to the most seasoned, proven professionals on staff. It’s no secret that the results of this...
The Next Generation of Luxury Consumers
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
What Is Your Real Gross Margin Number?
Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...
Ease Backorder Concerns with These Positive Talking Points
At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...
The Art of Connecting with Builders and Designers
Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...
The Audience Who Is Constantly Buying
No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Luxury Home Sales Will Continue in 2023 (and What That Means for You!)
With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...
2023 Affluent Audience Trends for High-End Appliance Dealers
Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...