2023 Affluent Audience Trends for High-End Appliance Dealers

Dealer Strategies That Work

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

Create Repeat Customers: Close Your Marketing Loop

Capturing The Affluent Audience

When someone purchases an appliance from your dealership, the relationship doesn’t end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your...

How to Attract the Affluent Buyer

Dealer Strategies That Work

Adjusting Your Sales Funnel for an Affluent Audience

Dealer Strategies That Work

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

The High-End Appliance Audience Has Changed—Here’s How

Adapting To Change

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...