Your Marketing Strategy: A Mid-Year Check-In

Dealer Strategies That Work

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

How Apple’s iOS Updates Are Affecting Online Advertising

Trends To Watch

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

The Next Generation of Luxury Consumers

Adapting To Change

Ask many high-end appliance dealers who their target audience is and they’ll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

What Is Your Real Gross Margin Number?

Dealer Strategies That Work

Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

Ease Backorder Concerns with These Positive Talking Points

Capturing The Affluent Audience

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...