The Art of Connecting with Builders and Designers

Dealer Strategies That Work

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

Key Takeaways from an Unpredictable Year

Adapting To Change

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn’t “normal” has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022...

Adopting an Adaptable Mindset

Adapting To Change

Adaptability is defined as “the ability to adjust to different conditions or circumstances.” I think we’d all agree that the last 18 months have been a crash course in adaptability! It’s also made us keenly aware of how important it...

Solidify the Customer Relationship with Gifts

Capturing The Affluent Audience

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Unless you are tied up in managing your ongoing backorder list with customers, it’s time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else...