Building In-Person Connections With Digital Strategy

Capturing The Affluent Audience

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

Grow Your High-End Business With Email Marketing

Dealer Strategies That Work

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers

Digital Marketing Secrets

We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get...

If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

Dealer Strategies That Work

We recently added several new writers to our team, and in doing so, we were very intentional in seeking out talent with a deep understanding of kitchen and interior design. One of them was even a kitchen designer in their previous professional life. Doing this brought...

Beyond the Showroom: Rethinking Luxury and Premium Selling

Adapting To Change

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...