Overview

Since 1941, Hagedorn’s Appliances has served homeowners and trade professionals throughout Greater Cincinnati and Northern Kentucky. Known for its strong local reputation and wide selection of leading appliance brands, Hagedorn’s has long been a trusted resource for quality products and reliable service. With a new vision of what the next 10 years should look like, the company saw an opportunity to honor its legacy while modernizing for the future.

Challenge

While Hagedorn’s had deep roots in the community, the brand had begun to feel dated. The showroom and marketing efforts no longer reflected the quality of the products or the level of service the company provided. It was time for a full rebrand—one that could strike the right balance between nostalgia and a more elevated, modern customer experience.

Solution

The AffluentBridge™ team partnered with Hagedorn’s to execute a full-scale rebrand, beginning with a fresh logo and comprehensive style guide that brought new life to the brand while maintaining its original character. Drawing inspiration from the company’s branding in the early 1950s, the updated identity felt both familiar and exciting—grounded in tradition but built for growth.

Next came the showroom. The space was redesigned to create a memorable, emotionally resonant experience for shoppers—especially for those in the Affluent Audience™. A one-third-scale replica of the original 1961 storefront became a visual centerpiece, complete with replicated stonework and awning. Elsewhere in the showroom, carefully curated murals featured historic photos and local imagery, reinforcing the brand’s legacy and community connection.

The website also transformed. Working with an industry-specific site host, AffluentBridge directed a new site design that would better appeal to today’s digital-first shoppers. From image selection and copywriting to overall structure and tone, the updated website conveys trust, quality, and a clear value proposition for high-end buyers.

With the rebrand successfully launched, Hagedorn’s was ready for what came next.

To build on that momentum, the company stepped into a SMARTER GROWTH™ strategy with AffluentBridge. This ongoing program focused on expanding reach within the Affluent Audience through strategic marketing campaigns, coaching, and performance tracking. The internal team at Hagedorn’s gained new tools, insights, and a sharper mindset for making confident marketing decisions that support long-term growth.

“The work from the team at AffluentBridge turned into the results I was hoping for,” says Rich Kopser, owner of Hagedorn’s Appliances.

“They transformed our brand into an exciting and memorable experience for our customers. Adding their SMARTER GROWTH Program was a solid next step and made sense for our business. It’s creating new high-end sales opportunities, and we’re growing even when the rest of the market is soft.”

Results

Today, Hagedorn’s stands out as one of the most distinctive appliance shopping experiences in the Cincinnati market—both online and in-store. The rebrand gave the company a refreshed identity that resonates with loyal, long-time customers and appeals to a new generation of buyers.

With the SMARTER GROWTH strategy in place, Hagedorn’s is now actively expanding its reach to the Affluent Audience. As market conditions have softened, the business continues to generate new premium and luxury sales opportunities at a powerful pace—proof that a strong brand paired with a proven premium and luxury advertising strategy truly creates smarter growth.