Overview

Long-Time Business with Quality Reputation

Since 1941, Hagedorn’s Appliances has helped Greater Cincinnati and Northern Kentucky homeowners and trade professionals find quality appliances. Known not only for its long-standing presence in the community, Hagedorn’s is also known for carrying some of the top appliance brands on the market. The wide variety of brand options in conjunction with the top-notch shopping experience are just two reasons the Hagedorn’s reputation is so well-respected.

Challenge

Dated Branding Didn’t Align with the Hagedorn’s Reputation and Experience

While it had been an established local appliance business for decades, the Hagedorn’s branding felt dated. Walking the fine line between nostalgia and kitsch, and with a new generation of ownership at the helm, it was time for a complete rebrand and showroom redesign.

Solution

A Complete Branding Transformation

The AffluentBridge™ team began crafting strategies for a complete rebrand and showroom transformation that would set the business apart from its competitors for years to come. With the guidance of the AffluentBridge team, Hagedorn’s Appliances revived its unique branding from the early 1950s through a modern lens, selecting a fresh logo and establishing a comprehensive style guide for all company marketing initiatives. 

Next, to create a truly memorable showroom experience, the layout was strategically reimagined to capture a new generation of affluent buyers. Throughout the showroom, long-time consumers who grew up shopping with their parents at Hagedorn’s can take in the nostalgic branding and carefully placed murals of iconic images capturing the company’s past.

Additionally, the AffluentBridge pros used 3D renderings and careful planning to craft a one-third-scale model of the original storefront from 1961. This centerpiece, complete with the recreated stone and awning façade of the original store front, creates the ultimate nostalgic experience for local shoppers.

Finally, the Hagedorn’s website also enjoyed a refresh designed to attract more premium and luxury consumers. The AffluentBridge team worked closely with an industry-specific developer to maximize the look and feel of the Hagedorn’s website. Through carefully written copy, strategic image selection, and consistent branding, the new website captures the essence of the updated brand identity while catering to today’s appliance shoppers, who often begin their journey online.

Results

A World-Class, All-Encompassing Shopping Experience

Equipped with branding that builds on the company’s history while laying the foundation for the future, Hagedorn’s is now ready for a future of continued growth. Tailored with customer loyalty and a modern shopping experience in mind, the results of the Hagedorn’s rebrand allow the dealer to stand out among competitors while resonating with the community. 

“I can’t recommend Chris and his staff enough for what he took us from to where we are today,” shares Rich Kopser, owner of Hagedorn’s Appliances. “I believe we have the most unique showroom and the best customer experience in the Cincinnati market, and I couldn’t be happier with the result.” 

If your appliance business is ready for a strategic transformation, contact us today!