Dealer Strategies That Work Archives - Page 5 of 8 - AffluentBridge

Articles on Dealer Strategies That Work

If You've Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

Dealer Strategies That Work

We recently added several new writers to our team, and in doing so, we were very intentional in seeking out talent with a deep understanding of kitchen and interior design. One of them was even a kitchen designer in their previous professional life. Doing this brought...

3 Keys to the Rebranding Process

Dealer Strategies That Work

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

arrow chart with positive trend

How to Plan for a Different Season of Growth

Dealer Strategies That Work

Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...

close up of person writing on a notepad

Progressive Communication in Crisis

Dealer Strategies That Work

Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business...

Friedman's mailer

Luxury’s Hot Sales Window

Dealer Strategies That Work

The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...

review business reports

What Is the Perfect Premium/Luxury Brand?

Dealer Strategies That Work

Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...

business people working together

Planning Marketing Funds Wisely with the Challenge of 2020

Dealer Strategies That Work

We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...

Chris with John at Appliance Gallery

The Merry & Mindful Business Owner

Dealer Strategies That Work

As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...

The Overlooked Power of Brand Identity

Dealer Strategies That Work

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...

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Do High-End Homeowners “Get” Your Brand?

Capturing The Affluent Audience, Dealer Strategies That Work

When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...

bowling

Find Your Audience to Maximize Growth

Dealer Strategies That Work

In a game of bowling, you know your target. Hit one pin and you can take them all down and score big. Well, the same is true in business. You have to understand your ideal customer or audience—that’s the target you’re aiming to reach in order to meet (or exceed) your...

Playing a Smarter Game with Manufacturers

Playing a Smarter Game with Manufacturers

Dealer Strategies That Work

The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...

The Audience Who Is Constantly Buying

The Audience Who Is Constantly Buying

Dealer Strategies That Work

No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session.

2023 Affluent Audience Trends for High-End Appliance Dealers

Dealer Strategies That Work

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

affluent couple at home

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

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photographer

When You’re Serious About Showing Off Your Work

Dealer Strategies That Work

Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...

sales knob

Silo Automation and the Tale of the Lost Multi-Million Dollar Salesperson

Dealer Strategies That Work

For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...

calendar planning

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

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