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affluent couple enjoying coffee

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

snail on the road with straight arrow

How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

Marcella's Appliance Center Clifton Park Store Front

Transforming a New High-End Showroom with SMARTER GROWTH Strategies

Dealer Success Stories

Overview Marcella’s Appliance Center has been a trusted name in appliance sales and repair since 1957. Based in New York’s Capital District, the family-owned business has grown from a single-store operation in Schenectady to include a second location in Clifton Park....

AI and Marketing

How Will AI Impact High-End Appliance Marketing?

Trends To Watch

Artificial intelligence (AI) is here to stay, and it will absolutely impact your business if it hasn’t already. While machine learning has been used for a wide range of business functions for quite some time, a new form of AI known as generative AI was introduced to...

luxury home

Luxury Home Sales Will Continue in 2023 (and What That Means for You!)

Adapting To Change

With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...

2023 Affluent Audience Trends for High-End Appliance Dealers

Dealer Strategies That Work

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

Adjusting Your Sales Funnel for an Affluent Audience

Dealer Strategies That Work

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

Young family in luxury kitchen setting with laptop on the counter

The High-End Appliance Audience Has Changed—Here’s How

Adapting To Change

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

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photographer

When You’re Serious About Showing Off Your Work

Dealer Strategies That Work

Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...

calendar planning

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

GROWTH

Elevate Your Profits: A Shift Towards Premium and Luxury Brands

Dealer Strategies That Work

Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...

affluent couple enjoying coffee

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

snail on the road with straight arrow

How to Accelerate Growth in Slower Times

Adapting To Change, Dealer Strategies That Work

It’s a FACT that business owners know and must accept: There will be times when your business experiences sales lulls. The reasons can vary—time of year, perhaps a new competitor opening up, or perhaps an economic downturn. But before you get defeated,...

3 Common Reasons Your Growth Has Plateaued (& How to Fix Them)

Dealer Strategies That Work

Locally-owned independent appliance dealers often have a large and long-lasting footprint in the communities they serve. And sometimes, for generations-old dealers, stagnation can set in and “because that’s just how it’s always been done” becomes a mantra. When this...

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A beautiful kitchen's stainless steel luxury stove, hood, granite counter tops, and a custom, white and gold tiled back splash and faucet.

The Rise of High-End Appliances: Why More Americans Are Elevating Their Homes

Dealer Strategies That Work

Luxury isn’t just about status—it’s about experience. Today’s homeowners are investing in premium appliances not as indulgences but as essentials for the lifestyle they want. Whether it’s a pro-style range with restaurant-quality performance, a built-in refrigerator...

marketing calendar graphic

Spring Is February: Act Early to Capture Affluent Buyers

Capturing The Affluent Audience

For appliance dealers focused on the Affluent Audience™, February isn’t just another month—it’s the start of the peak buying season for premium and luxury appliance shoppers. While the calendar may say otherwise, luxury homeowners enter the new year ready to start...

self promotion

Why Investing in Your Business First Is Key to Market Domination

Dealer Strategies That Work

Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...

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