Dealer Branding
Branding Drives Growth
Your branding should differentiate you from your competitors with an Affluent Audience™. Whether you’re a century-old family-owned business or your company has evolved to offer a more refined buying experience, it’s imperative that your branding accurately portrays what Affluent Audiences can expect.
Case in Point: Hagedorn’s Appliances
For nearly a century, Hagedorn’s Appliances has been “Committed to Quality, Home and Community.” This family-owned operation opened in 1941, and its reputation in the community is that of a beloved and reliable business.
The Challenge: The Hagedorn’s branding and showroom were outdated and didn’t portray the vibrancy and modern buying experience the company provides.
The Solution: By reimagining the company’s overall look while shining a light ever brighter on its rich history within the community, Chris and his team created a touch of nostalgia for the long-time consumers who grew up shopping with their parents at Hagedorn’s, but also captured a new generation of affluent buyers, thereby extending the company’s legacy for years to come.
I can’t recommend Chris and his staff enough for what he took us from to where we are today. I believe we have the most unique showroom and the best customer experience in the Cincinnati market, and I couldn’t be happier with the result.
Rich Kopser, Owner
