Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
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What Is the Perfect Premium/Luxury Brand?
Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...
Planning Marketing Funds Wisely with the Challenge of 2020
We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...
The Merry & Mindful Business Owner
As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...
The Overlooked Power of Brand Identity
Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...
How COVID-19 Is Impacting Home Design
Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...
Working Smarter and Staying Ahead: How to Sell to Different Customer Segments
This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...
Begin With The End In Mind
The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...