Dealer Strategies That Work
The Memorial Day sales window is a popular time for consumers, especially when they’re seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective...
Dealer Strategies That Work
Ask a consumer, ask a builder, ask a dealer and you’ll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can’t be far from the top of the list. Mulling over the funding support,...
Dealer Strategies That Work
We meet quite a few premium dealers across the country. In those engagements, it seems that managing marketing funds and making the most of every dollar is a challenge. Even your best efforts go out the window when you have so many other issues screaming for your...
Dealer Strategies That Work
As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...
Dealer Strategies That Work
Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...
