Lessons in High-end
Appliance Marketing
The Insight You Need to Reach the Affluent Audience
As high-end appliance industry specialists, we’ve been helping dealers capture and retain their affluent audience for over 14 years. Our videos provide premium and luxury appliance dealers with the insight they need to craft a marketing strategy that promotes steady growth and greater profitability.
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Working Smarter and Staying Ahead: Adjusting Your Strategy for a Changing Market
This article is the final piece in a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1, Part 2, and Part 3. You know that your customer...
How COVID-19 Is Impacting Home Design
Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...
Working Smarter and Staying Ahead: How to Sell to Different Customer Segments
This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...
Begin With The End In Mind
The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...
How Apple’s iOS Updates Are Affecting Online Advertising
As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...
The Next Generation of Luxury Consumers
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
What Is Your Real Gross Margin Number?
Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...