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Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

Dealer Strategies That Work

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

The Next Generation of Luxury Consumers

Adapting To Change

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

car rear view mirror

Key Takeaways from an Unpredictable Year

Adapting To Change

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

woman reviewing reports

High-End Appliance Dealers: The Next Generation

Adapting To Change

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

lightbult in the foreground of group of people working around a table

Working Smarter and Staying Ahead: Adjusting Your Strategy for a Changing Market

Adapting To Change

This article is the final piece in a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1, Part 2, and Part 3. You know that your customer...

Mom with young daughters in the kitchen

Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

Adapting To Change

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...

person opening glass door to enter a shop

Working Smarter and Staying Ahead: Changes In Your Showroom

Adapting To Change

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous post for Part 1. You know that your customer base is growing and changing, and the people...

young couple recently moved into a new home sitting on the couch looking at a tablet

Working Smarter and Staying Ahead: Know Your Customers

Adapting To Change

Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your...

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Marcella's Appliance Center Clifton Park Store Front

Transforming a New High-End Showroom with SMARTER GROWTH Strategies

Dealer Success Stories

Overview Marcella’s Appliance Center has been a trusted name in appliance sales and repair since 1957. Based in New York’s Capital District, the family-owned business has grown from a single-store operation in Schenectady to include a second location in Clifton Park....

AI and Marketing

How Will AI Impact High-End Appliance Marketing?

Trends To Watch

Artificial intelligence (AI) is here to stay, and it will absolutely impact your business if it hasn’t already. While machine learning has been used for a wide range of business functions for quite some time, a new form of AI known as generative AI was introduced to...

luxury home

Luxury Home Sales Will Continue in 2023 (and What That Means for You!)

Adapting To Change

With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...

2023 Affluent Audience Trends for High-End Appliance Dealers

Dealer Strategies That Work

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

Adjusting Your Sales Funnel for an Affluent Audience

Dealer Strategies That Work

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

Young family in luxury kitchen setting with laptop on the counter

The High-End Appliance Audience Has Changed—Here’s How

Adapting To Change

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

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photographer

When You’re Serious About Showing Off Your Work

Dealer Strategies That Work

Discovering that video and images are the magnet in today's world of advertising and social media can be a surprise to some. When you're an appliance dealer, it takes ongoing investments in video and images to play this game, which is why many don't embrace it. Since...

calendar planning

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

GROWTH

Elevate Your Profits: A Shift Towards Premium and Luxury Brands

Dealer Strategies That Work

Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...

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