A Short Study: Why Independent Dealers Are Moving in a New Direction When sales slow or competition intensifies, most appliance dealers follow the same well-worn path: launch more promotions, push for higher volume, and hope revenue keeps pace. It feels like the...
If you’ve been in this industry long enough, you’ve felt the pressure to do more: more promotions, more events, more volume. The appliance industry often reinforces the idea that whoever is bigger, louder, and busier will win. It’s no wonder so many...
The phrase “sophisticated business model” might sound like unnecessary jargon. After all, if your business has been thriving for years, why change what’s already working? But here’s a question: how has the marketplace around your business evolved over the years? It’s...
As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...
For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...
July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...
Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...
With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...
Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...
A Short Study: Why Independent Dealers Are Moving in a New Direction When sales slow or competition intensifies, most appliance dealers follow the same well-worn path: launch more promotions, push for higher volume, and hope revenue keeps pace. It feels like the...
If you’ve been in this industry long enough, you’ve felt the pressure to do more: more promotions, more events, more volume. The appliance industry often reinforces the idea that whoever is bigger, louder, and busier will win. It’s no wonder so many...
The phrase “sophisticated business model” might sound like unnecessary jargon. After all, if your business has been thriving for years, why change what’s already working? But here’s a question: how has the marketplace around your business evolved over the years? It’s...
As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...
For an independent appliance dealer to be profitable, follow-up is often the key to closing deals, yet it’s a step many salespeople overlook. Here’s a story highlighting the importance of follow-up and offering valuable lessons for dealers. Meet Salesperson Sam Sam...
July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...
A Short Study: Why Independent Dealers Are Moving in a New Direction When sales slow or competition intensifies, most appliance dealers follow the same well-worn path: launch more promotions, push for higher volume, and hope revenue keeps pace. It feels like the...
If you’ve been in this industry long enough, you’ve felt the pressure to do more: more promotions, more events, more volume. The appliance industry often reinforces the idea that whoever is bigger, louder, and busier will win. It’s no wonder so many...
The phrase “sophisticated business model” might sound like unnecessary jargon. After all, if your business has been thriving for years, why change what’s already working? But here’s a question: how has the marketplace around your business evolved over the years? It’s...
