Smarter Growth
A Roadmap to Growth for Independent Dealers
Based on over 15 years of experience helping dealers grow with their Affluent Audience™, we created the SMARTER GROWTH™ Program to consolidate our proven strategies in a systematic growth system that shows independent dealers how to attract high-value customers, increase margins, and build lasting success. No more chasing low-margin, high-volume sales or relying on outdated industry tactics. With SMARTER GROWTH, you get a plan that works—one that puts your business first and drives the results you deserve.
Phase One: Build Your Bridge
The path to the Affluent Audience starts with a strategy built for your success—not one dictated by the industry. Phase One lays the groundwork for sustainable, high-margin growth by showing you how to:
- Invest in your business first with Affluent Self Promotion Campaigns
- Equip your team with insights that close more high-value sales
- Empower your leaders to drive next-level performance
Phase Two: Elevate Your Experience
With a strategic connection to the Affluent Audience in place, Phase Two focuses on both internal and external experiences by:
- Aligning company culture with your vision for high-end growth
- Enhancing performance and service touch points to exceed luxury expectations
- Deepening relationships with custom home builders and designers
Phase Three: Forge Your Future
With a strong foundation built and your reputation solidified as the preferred source for premium and luxury appliances, Phase Three hones in on often-overlooked opportunities for high-margin growth:
- Implementing strategies to increase revenue with white-glove services
- Creating more profitability by fine-tuning internal processes
- Securing your place as the market leader for luxury appliances