Funded Advertising
Spend Smarter
When you receive manufacturer funds, you can’t just throw mud at the wall to see what sticks. You have to spend smarter. Mass marketing tactics don’t capture the Affluent Audience™. When you embrace a hyper-targeted approach and strategically spend your accrued funds, two things will happen: Momentum will start to build with this niche audience, and manufacturers will recognize—and often reward—your success.
Case in Point: Distinctive Appliances
After an ownership change, boutique dealer Distinctive Appliances was ready to grow its market share with its Affluent Audience.
The Challenge: Distinctive Appliances is known for offering a concierge-level experience in one of the wealthiest markets in the country. The new owners were deeply committed to maintaining and even enhancing that level of service and worked with the previous owner to communicate clearly to existing customers. However, they also knew they would have to commit to advertising to grow the business and gain market share.
The Solution: After the owners procured funds from one of their key luxury brands, the team at Affluent Bridge built a social media advertising campaign designed to inspire and inform their Affluent Audience. Hyper-targeting the campaign meant dollars weren’t wasted on consumers who couldn’t afford luxury kitchen appliances. Ads focused on features and elements proven to appeal to the Affluent Audience, leading to custom landing pages designed to tell the brand story. The result? Distinctive Appliance’s business is up 40% in just six months.
Chris and his team at AffluentBridge have been our trusted partners since day one. Chris understands our market and, more importantly, our goals. They have been instrumental in helping us grow by double digits. We can literally see the results! Their marketing and consulting take a big stress off our shoulders and allow us to focus on our clients. We’re grateful for all AffluentBridge has done and continues to do for us!
Peter Gianokos, President
Distinctive Appliances
