Lessons in High-end
Appliance Marketing
The Insight You Need to Reach the Affluent Audience
As high-end appliance industry specialists, we’ve been helping dealers capture and retain their affluent audience for over 14 years. Our videos provide premium and luxury appliance dealers with the insight they need to craft a marketing strategy that promotes steady growth and greater profitability.
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Adopting an Adaptable Mindset
Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...
Solidify the Customer Relationship with Gifts
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
Building In-Person Connections With Digital Strategy
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
Playing a Smarter Game with Manufacturers
The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...
The Audience Who Is Constantly Buying
No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Luxury Home Sales Will Continue in 2023 (and What That Means for You!)
With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...