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#customer experience

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

Building In-Person Connections With Digital Strategy

Capturing The Affluent Audience

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

Let’s Talk About Backorders … With Your Customers

Capturing The Affluent Audience

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

Adapting To Change

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...

Begin With The End In Mind

Capturing The Affluent Audience

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...

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Create Repeat Customers: Close Your Marketing Loop

Capturing The Affluent Audience

When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...

Ease Backorder Concerns with These Positive Talking Points

Capturing The Affluent Audience

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...

Solidify the Customer Relationship with Gifts

Capturing The Affluent Audience

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Building In-Person Connections With Digital Strategy

Capturing The Affluent Audience

Let’s Talk About Backorders … With Your Customers

Capturing The Affluent Audience

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The Customer Experience Is Everything

Capturing The Affluent Audience

Simply offering a wide range of premium and luxury appliance brands is not enough to establish your showroom as the preferred destination for high-end consumers. What truly differentiates you from your competitors is your Customer Experience (CX)—the smooth,...

Thriving in Any Economy: The Case for Serving Both Retail and Builder Markets

Dealer Strategies That Work

Independent appliance dealers often focus solely on consumers or home builders. Diversifying your customer base and creating a business model that serves both homeowners and trade professionals is essential to creating a stable, resilient company that can weather...

When More Isn’t Better: The Value of Curating Your Inventory

Dealer Strategies That Work

Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...

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Truck Wrap

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral