Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat.  Brands Shouldn't Be In The Drivers Seat...

As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...

Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat.  Brands Shouldn't Be In The Drivers Seat...

As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...

Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat.  Brands Shouldn't Be In The Drivers Seat...