Your Future.
Your Path to Smarter Growth.
You’re Not Like Other Dealers. Your Growth Plan Shouldn’t Be Either.
You’re Not Like Other Dealers. Your Growth Plan Shouldn’t Be Either.
Growth doesn’t happen by chance—it happens by choice. Forward-thinking dealers are taking control of their future by walking away from low-margin business and experiencing higher profits by targeting their Affluent Audience™.
The SMARTER GROWTH™ Program is available exclusively to independent dealers ready to focus on their most profitable audience.
Schedule a conversation with our team, and we will answer your questions and help you determine which level best fits your growth timeline, team involvement, and program support.
The SMARTER GROWTH Program is designed exclusively for independent appliance dealers who are ready to elevate their business strategy, boost profit margins, and create lasting, sustainable growth.
Phase One lays the foundation for everything that follows—aligning your brand, marketing, and sales strategy for maximum impact. Choose the level that matches your goals and how fast you want to accelerate. Whether you’re building momentum or ready to scale quickly, SMARTER GROWTH is your path forward.
Affluent
Specialist™
The Starting Point for Growth
This level launches you toward growth with high-end consumers. As an Affluent Specialist, you’ll participate in two private Growth Consulting Sessions to refine your strategy and ensure you’re on the right path. Our proprietary Self Promotion campaigns position your business with the Affluent Audience. The monthly training resources will guide you in educating your team on engaging and selling to high-end homeowners. You’ll also receive an Affluent Audience Assessment to understand how best to align your business with the expectations of luxury buyers.
Affluent
Pro™
Deeper Insights, Stronger Strategy
For dealers ready to attract and convert high-end customers more effectively, the Affluent Pro level offers six private Growth Consulting Sessions, allowing our team to dive deeper into your high-end strategy. In addition to the Self Promotion Campaigns, you’ll receive an Affluent Audience Assessment and access to the monthly training resources. This level also includes our Ad Fund Surge System and access to Branded Pitch Decks to help you procure more advertising funds from your key premium and luxury brands—giving your marketing efforts even more impact.
Affluent
Expert™
The Ultimate Growth Partnership
Affluent Expert provides a hands-on, strategic partnership for dealers ready to fully leverage our expertise with 12 private Growth Consulting Sessions and two on-site visits where we work directly with you and your team. In addition to the Self Promotion Campaigns, monthly training resources, Affluent Audience Assessment, and Ad Fund Surge System, you’ll join a Mastermind Group with like-minded dealers outside your market. With dedicated guidance at every step, the Affluent Expert is committed to dominating the luxury market and unlocking high-profit growth.
Following the SMARTER GROWTH Program, five dealers saw a YoY sales increase of as much as 50% for a top luxury brand in 2024.
Feature Comparison
|
|
Affluent Specialist™ |
Affluent Pro™ |
Affluent Expert™ |
|---|---|---|---|
Self Promotion Search Campaign |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Self Promotion Social Campaign |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Alignment Assessment |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
One-On-One Growth Consulting Sessions |
Affluent Specialist™2 |
Affluent Pro™6 |
Affluent Expert™12 |
Affluent Audience Opportunity Map based on research of your local market |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Growth Portal with campaign metrics and easy access to resources for your team |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Onboarding with our digital team, plus quarterly campaign review meetings |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Affluent Acceleration Training |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Pitch decks you can utilize to increase co-op fund support |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Ad Fund Surge System |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Access to exclusive market promotional tools |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Bonus: New Kindle Scribe for owner |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Two On-Site Consulting Visits |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Mastermind Group Membership |
Affluent Specialist™
|
Affluent Pro™
|
Affluent Expert™
|
Curious but cautious? You’re not alone.
When one of our (now happily semi-retired) clients—a high-end independent dealer with 20+ years of experience—first heard about SMARTER GROWTH, his questions sounded a lot like yours might right now:
Is this really a fit for my business?
What’s the investment?
What kind of return can I expect—and how long will it take?
If you’re asking the same questions, that’s a good sign. The next step is simple: let’s talk.