Industry Ideas & Insights
Helping You Build a Thriving Premium & Luxury Appliance Business
We talk to appliance dealers nearly every day and have been for the last decade. Those conversations give us unique insights into what a healthy business looks like and how successful dealers are growing their high-end business. We share many of our observations in our regular blog posts. Make sure you join our email list to have those insights delivered to your inbox monthly.
Playing a Smarter Game with Manufacturers
The game has changed with premium and luxury appliance manufacturers, and appliance dealers should rethink how they spend advertising funds. In this 3 Minute Marketing Strategy Session, we offer recommendations for high-end appliance dealers to spend ad funds...
The Audience Who Is Constantly Buying
No matter what's happening in the market, the Affluent Audience™ will continue to make purchases from appliance dealers. Learn more about this essential audience for premium and luxury appliance dealers in our three minute marketing strategy session....
Luxury Home Sales Will Continue in 2023 (and What That Means for You!)
With the significant increases in both inflation and mortgage rates, it’s clear that the recent real estate boom has come to an end. While this is an unfortunate truth for many, the new year still looks promising for affluent consumers looking to invest in luxury real...
2023 Affluent Audience Trends for High-End Appliance Dealers
Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...
Create Repeat Customers: Close Your Marketing Loop
When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...
How to Attract the Affluent Buyer
While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...
When Manufacturers Dictate Your Future
Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...
Why the State of the Premium and Luxury Appliance Industry Looks Bright
The National Kitchen and Bath Association (NKBA) is the leader in industry news, education, and trend predictions. Hence, it was not surprising that when the association predicted a slight kitchen and bath revenue decline in 2023, the numbers panned out and indeed...
Elevate Your Profits: A Shift Towards Premium and Luxury Brands
Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...
5 Simple Steps to Secure More Ad Funds
As a premium and luxury appliance dealer, you’ve likely noticed that manufacturer funds have thinned out in recent years, which has no doubt had a negative impact on your advertising efforts. While the days of manufacturers’ generous giving may be behind us, there are...
Is Your Business Model Ready for Today’s Challenges?
The phrase “sophisticated business model” might sound like unnecessary jargon. After all, if your business has been thriving for years, why change what’s already working? But here’s a question: how has the marketplace around your business evolved over the years? It’s...
Fueling Growth: The Impact of Getting Everyone Aligned for 2025
As the new year approaches, it’s a natural time to reflect on the progress made in 2024 and plan for 2025. Business owners everywhere are thinking about what’s working, what needs improvement, and, most importantly, how their team has embraced the goals set for the...
Why Investing in Your Business First Is Key to Market Domination
Many dealers in the luxury appliance industry focus their advertising efforts on promoting the brands they sell. On the surface, it makes sense: why spend your money on advertising when manufacturers offer you funds? While it’s important to showcase your premium...