Articles on Dealer Strategies That Work

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Adjusting Your Sales Funnel for an Affluent Audience

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

Your Marketing Strategy: A Mid-Year Check-In

Dealer Strategies That Work

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

What Is Your Real Gross Margin Number?

Dealer Strategies That Work

Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

The Art of Connecting with Builders and Designers

Dealer Strategies That Work

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

Grow Your High-End Business With Email Marketing

Dealer Strategies That Work

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

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When More Isn’t Better: The Value of Curating Your Inventory

Dealer Strategies That Work

Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...

When Manufacturers Dictate Your Future

Dealer Strategies That Work

Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...

Elevate Your Profits: A Shift Towards Premium and Luxury Brands

Dealer Strategies That Work

Are you tired of constantly battling for 20- to 25-point margins? While mass marketing plans from manufacturers and buying groups have their place, the heavy focus on discounts won't produce the profits you want. It's time to rethink your approach and prioritize the...

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Sales Staff Apparel

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No Results Found

Adjusting Your Sales Funnel for an Affluent Audience

Your Marketing Strategy: A Mid-Year Check-In

What Is Your Real Gross Margin Number?

Plan Ahead: 3 Marketing Strategies For Future Profits

Grow Your High-End Business With Email Marketing

When More Isn’t Better: The Value of Curating Your Inventory

When Manufacturers Dictate Your Future

Elevate Your Profits: A Shift Towards Premium and Luxury Brands