Dealer Strategies That Work Archives - Page 6 of 8

Articles on Dealer Strategies That Work

The Overlooked Power of Brand Identity

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness, and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful...

Next Entries »

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

Adjusting Your Sales Funnel for an Affluent Audience

Dealer Strategies That Work

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

Your Marketing Strategy: A Mid-Year Check-In

Dealer Strategies That Work

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

What Is Your Real Gross Margin Number?

Dealer Strategies That Work

Did you notice any trends with your gross margin when working through your numbers from 2022? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

The Art of Connecting with Builders and Designers

Dealer Strategies That Work

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

« Older Entries

Next Entries »

Your End-Of-Year Campaigning Starts Now

Dealer Strategies That Work

July is a pivotal month for dealers to maximize their co-op funding. This is the time to set the stage for the remainder of the year, ensuring you maximize your marketing budget and build momentum with your Affluent Audience™. Re-engage with Your Reps Now is the time...

When More Isn’t Better: The Value of Curating Your Inventory

Dealer Strategies That Work

Reducing the number of appliances you offer might seem counterintuitive. With big box stores and online retailers serving up an overwhelming array of choices, it's easy to believe that presenting customers with more options is the only way to compete. But what if the...

When Manufacturers Dictate Your Future

Dealer Strategies That Work

Many dealers depend on Manufacturer Funding for advertising, but doing so often means ceding control over messaging and business goals. When your advertising depends on coop funds, your business goals take a back seat. Brands Shouldn't Be In The Drivers Seat...

« Older Entries

Next Entries »

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Van Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

The Overlooked Power of Brand Identity

How to Attract the Affluent Buyer

Adjusting Your Sales Funnel for an Affluent Audience

Your Marketing Strategy: A Mid-Year Check-In

What Is Your Real Gross Margin Number?

Plan Ahead: 3 Marketing Strategies For Future Profits

Your End-Of-Year Campaigning Starts Now

When More Isn’t Better: The Value of Curating Your Inventory

When Manufacturers Dictate Your Future