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Articles on Capturing The Affluent Audience
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Capturing The Affluent Audience
Having provided marketing services to premium appliance dealers for over a decade, we’ve met and worked with many sales professionals over the years. Inside the appliance showroom, team members often earn a reputation for their different strengths. One we are commonly...
Capturing The Affluent Audience
When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...
Capturing The Affluent Audience
At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...
Capturing The Affluent Audience
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...




