Capturing The Affluent Audience Archives - Page 2 of 3

Articles on Capturing The Affluent Audience

Building In-Person Connections With Digital Strategy

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

Let’s Talk About Backorders … With Your Customers

Capturing The Affluent Audience

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

Begin With The End In Mind

Capturing The Affluent Audience

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...

Working With Designers: Making the Right Match Inside Your Sales Team is Crucial

Capturing The Affluent Audience

Having provided marketing services to premium appliance dealers for over a decade, we’ve met and worked with many sales professionals over the years. Inside the appliance showroom, team members often earn a reputation for their different strengths. One we are commonly...

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Create Repeat Customers: Close Your Marketing Loop

Capturing The Affluent Audience

When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...

Ease Backorder Concerns with These Positive Talking Points

Capturing The Affluent Audience

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...

Solidify the Customer Relationship with Gifts

Capturing The Affluent Audience

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

Building In-Person Connections With Digital Strategy

Capturing The Affluent Audience

Let’s Talk About Backorders … With Your Customers

Capturing The Affluent Audience

Begin With The End In Mind

Capturing The Affluent Audience

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Spring Is February: Act Early to Capture Affluent Buyers

Capturing The Affluent Audience

For appliance dealers focused on the Affluent Audience™, February isn’t just another month—it’s the start of the peak buying season for premium and luxury appliance shoppers. While the calendar may say otherwise, luxury homeowners enter the new year ready to start...

The Secret of Consistent Growth (HINT: It’s Not Just the Builder Business)

Capturing The Affluent Audience, Dealer Strategies That Work

Just as your investment professional insists that diversification is essential for consistent financial growth, the same is true for the growth of your business. While having solid relationships with high-end builders and designers is crucial for a healthy bottom...

Do High-End Homeowners “Get” Your Brand?

Capturing The Affluent Audience, Dealer Strategies That Work

When is the last time you took a step back, put on your “customer” hat, and looked closely at your company branding? Your logo. Your website. Your marketing materials. Your showroom. If you can’t remember the last time (or worse, you never have!), then it’s time you...

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Sales Staff Apparel

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Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral