Gallery - AffluentBridge®

Hagedorn's Appliances Logo & Style Guide

A long-time local business dedicated to exceptional customer experience, Hagedorn’s Appliances was seeking to rebrand its business in a way that honored the company's history while also embracing the future. Our first step in the branding journey was to design a new logo to appeal to the dealer's local audience. As part of that process, we also developed a comprehensive style guide to ensure effective and consistent branding across all channels.

Hagedorn's Appliances Website

As part of their rebrand, Hagedorn’s Appliances asked for a fresh website design to reflect their new brand's retro-modern style. They also wanted to position their brand to attract more premium and luxury consumers. With those two objectives in mind, our team went to work. Once designed, we worked directly with Hagedorn's industry-specific website developer to make the design come to life online.

Hagedorn's Appliances Showroom

Hagedorn's Appliances' 75-year history in its community provided the inspiration for its new brand and its new showroom. From recreating the stone and awning facade of the original storefront to wall murals featuring vintage photographs of the business, the new showroom captures the pride of place Hagedorn's has in its community while creating a welcoming and nostalgic environment for customers. We were privileged to lead all aspects of the project, from initial 3D renderings to materials selection to final signage and product placement.

Home Appliance Logo

After more than 60 years in business, Home Appliance was ready for a fresh look to coincide with the opening of their third showroom. Our branding experts collaborated closely with the client to lead them through a complete rebranding process. It all started with a new logo that honored their past while reflecting their future aspirations.

Home Appliance Showroom Signage

Home Appliance revealed its new branding at the opening of the new showroom in April 2025. More than a logo, the branding permeates the entire showroom, from the front door to the signage and even the high-quality custom-branded coffee cups for guests. Home Appliance is living up to its promise to "Make Life Exceptional."

Bob Bailey’s Appliance Co. Logo

Family-owned for three generations, Bob Bailey’s Appliance Co. is a high-end dealer that has always been committed to creating a stellar customer experience. Our branding team took the time to learn more about the dealer's history and its commitment to the community. With that in mind, we designed a fresh logo with modern styling while honoring the company's past.

Distinctive Appliances Logo

Distinctive Appliances approached us, along with their neighboring but separately owned business, and asked us to consider a tandem rebranding. As both businesses target the same affluent audience and often create co-branded advertising, our team was up for the challenge! We crafted a pair of logos that share the same graphic mark and tagline but with separate color palettes.

Distinctive Appliances Website

This brand-new website was developed for boutique dealer Distinctive Appliances. Every element of the site—and the new branding it showcases—was crafted with the expectations of its luxury audience in mind. Featuring bold, beautiful imagery, and content written to inspire and educate, the site is targeted at an exclusive audience shopping for products to enhance their lifestyle.

Friedman's Appliances Website

Working as a liaison between Friedman's Appliances and its industry-specific website developer, we redesigned the dealer's website to reflect its status as a high-end appliance dealer. Content and images focus on how premium and luxury appliances can enhance the audience's lifestyle. We also helped them curate their product list to focus on brands and products that appeal to an affluent audience.

Friedman's Appliances Booklet

Over the course of our long-standing relationship with Friedman’s Appliances, we have had the opportunity to create a variety of print assets including this recent booklet highlighting the company’s family-focused approach and high-end appliance offerings. Through stunning imagery and informational copy, this booklet presents the premium and luxury appliance brands featured in the dealer’s showroom while staying true to the Friedman’s Appliances branding.

Friedman's Appliances Showroom

Our work for Friedman’s Appliances extends to its showroom, where the dealer trusted us to provide insight and direction related to the layout for displays and signage. Through coordination with the client and strict attention to detail, the Affluent Bridge team helped to create an exceptional showroom experience that is consistent with the Friedman’s branding.

Appliance Gallery Showroom

When tasked with updating Appliance Gallery's branding, we also developed a detailed brand management strategy that led to key changes in its showroom. The focus was on creating a high-quality customer experience for homeowners and trade professionals at every step of their journey. Today the Appliance Gallery brand is recognized as a market leader for premium and luxury appliances.

Appliance Gallery DBJ

Some markets offer unique opportunities to reach an affluent audience, and for Appliance Gallery, it's their local business journal. Our team developed an annual advertorial-style strategy featuring an engaging full-page advertisement thoughtfully written and designed to showcase how Appliance Gallery's indoor and outdoor offerings can enhance the lives of corporate professionals.

Appliance Gallery Mailer

Our team developed several targeted direct mail campaigns for Appliance Gallery, including this piece for the Kitchen Book campaign. This four-panel mailer featured indoor and outdoor design inspiration curated for the affluent audience. Every campaign element—from the high-quality mailer to the custom landing pages accessed by QR code—was strategically designed to showcase the Appliance Gallery brand.

Elmira Stove Works Logo

Known for pairing time-honored designs with modern appliance conveniences, Elmira Stove Works approached us about rebranding. After engaging in a discovery process to uncover what the brand had been and what they wanted it to be, our designers crafted a new logo and branding that both honors the classic craftsmanship of Elmira Stove Works appliances and offers a modern, clean feel.

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