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Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2. Once you understand the various segments of your market, then...

Begin With The End In Mind

Capturing The Affluent Audience

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope. But you...

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Create Repeat Customers: Close Your Marketing Loop

Capturing The Affluent Audience

When someone purchases an appliance from your dealership, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients...

Ease Backorder Concerns with These Positive Talking Points

Capturing The Affluent Audience

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry...

Solidify the Customer Relationship with Gifts

Capturing The Affluent Audience

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

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Service Staff Apparel

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Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

Truck Wrap

Stationary

Sales Staff Apparel

Service Staff Apparel

Showroom Collateral

No Results Found

Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

Begin With The End In Mind

Create Repeat Customers: Close Your Marketing Loop

Ease Backorder Concerns with These Positive Talking Points

Solidify the Customer Relationship with Gifts