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2023 Affluent Audience Trends for High-End Appliance Dealers

Over the past few years, the affluent consumer and their attitude towards kitchen design has changed tremendously. Many of the appliance and design trends we saw leading up to 2020 are long gone, and the expectations of affluent shoppers have shifted too. With...

How to Attract the Affluent Buyer

Dealer Strategies That Work

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it’s an audience you need to understand. From how this audience has...

The Art of Connecting with Builders and Designers

Dealer Strategies That Work

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

Plan Ahead: 3 Marketing Strategies For Future Profits

Dealer Strategies That Work

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

Dealer Strategies That Work

We recently added several new writers to our team, and in doing so, we were very intentional in seeking out talent with a deep understanding of kitchen and interior design. One of them was even a kitchen designer in their previous professional life. Doing this brought...

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2023 Affluent Audience Trends for High-End Appliance Dealers

How to Attract the Affluent Buyer

Plan Ahead: 3 Marketing Strategies For Future Profits

If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

2023 Affluent Audience Trends for High-End Appliance Dealers

How to Attract the Affluent Buyer

Plan Ahead: 3 Marketing Strategies For Future Profits

If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing

2023 Affluent Audience Trends for High-End Appliance Dealers

How to Attract the Affluent Buyer